| CREATIVE DIRECTOR
I will never forget the first hat I made. It was the first of many others, but that piece meant a start of a beautiful path of discoveries and many more headpieces.
Creativity was with me from my early childhood and, although at first I decided to study law and climb the career ladder, I ended up directing my path towards a completely different one.
I designed handbags and jewelry that, at first, I gave to my friends. When I realized that the word of mouth caused the rain of orders, I opened my first store. However, I didn´t want to be always using the same techniques I acquired during those first years. The passion for perfection and learning took me to London for training at the prestigious London College of Fashion. And that was 15 years ago.
Today I can say that CHERUBINA It has grown, but we have not abandoned the craftsmanship, unique and top quality that characterized us since our inception. We do not want to lose our essence even if we evolve as a brand. To dress invited to dress brides, to create headdresses and hats to make clothes, accompanying it always with an innovative concept of integral advice.
I am always attentive to what surrounds me. Inspiration can come at any time, in any form of cultural elements or art such as painting, music or cinema; in certain characters or figures; or in the essence of a certain era that induces a style and a specific way of life.
The great effort and perseverance brought me the award of the Entrepreneur of the Year, given by the Chamber of Commerce of Seville, the Aster award by ESIC for being the best entrepreneur and the Trends Bulevar Sur newspaper award ABC.
The work well done and finding in the satisfaction of our clients, passion and love for our products, is the greatest reward I have been able to receive during these years. But Im not alone; I am lucky to have a wonderful human team with absolute vocation and talent, who work with effort and desire to excel day by day.
I am so grateful for everything I am given and proud of our team which has always been there during all these years of CHERUBINA. But the big adventure is only about to begin … CHERUBINA is growing faster than before and by efforts of ours reaches every corner of the world both physically with our pieces or through inspiring photographs that are spread out in social media networks.